Non-Profit & Charity Resource

How to pick a good charity to invest in.


Have they proven themselves in the arena of their chosen cause?

Online Data

Is information easily available about the group and its track record?

Improving on Excellence

Are they are getting results and still improving their game?

Three Key Components


Expressing the core values that the charity seeks to achieve is one thing, and following through is another. How do they perform?

Long and Short Term Goals

The charity of your choice should have quantifiable and measurable goals clearly stated and readily available.

It Matters to You

Do you believe in the cause? Does the plan of action make sense to you, and are you comfortable with the ways that the charity operates and functions?

Why Invest in A Charity?

Being Nice Feels Good

The Takeaways: There are four primary chemicals in the brain that effect happiness: dopamine, oxytocin, serotonin, and endorphins. By being nice to others, you can activate these chemicals and increase your happiness.

Improve The World

One person cannot change the world alone, but with the right kind of support, charities can.  Getting aligned with the one that supports a cause next to your heart can improve your world too.

Tax Deductable

If you itemize deductions on your federal tax return, you may be entitled to claim a charitable deduction for your donations.

Share Good Fortune

But don’t get scammed.  Use resources like to review and learn about the quality of the charities you are considering.

Our Top Picks

our top picks

The Ed Lucas Foundation

Since 1964, Ed Lucas has worked as a reporter/broadcaster, covering the New York area sports scene, despite being totally blind, as he has been for the last 65 years.

our top picks

St. Jude’s Children’s Research

St. Jude is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases.

Follow these basic principles…


Easily Communicated Core Values

Measurements and metrics about success rates are hard to express when clear guidelines are not established.

Long Term Goals Are Clear

Goals that are clearly articulated can measure success.

It's a Long Term Relationship

If you believe in the cause it would make sense that it could be a long term relationship.

You Trust Them

You’ve read about them, seen the tax returns and are feeling good about them.
This web resource was founded by noted humanitarian Michael Mortorano, whose heart’s desire is to help you help others. Mr. Mortorano spearheaded the production of this site and funded the media and resources so that these tools could be readily available to those seeking information.